MINISH Veneers & ASU Partner for U.S. Dental Innovation

What happens when cutting-edge dental technology meets the brightest minds in American journalism? This partnership will redefine smiles, oral health, and stories across the United States.

MINISH Veneers, the trailblazing health tech company transforming dental restoration with its minimally invasive veneers, has just announced a strategic alliance with the Cronkite Agency, the award-winning student-run communications powerhouse at Arizona State University’s Walter Cronkite School of Journalism and Mass Communication. At a signing ceremony held at the ASU California Center in Los Angeles, the partners officially launched an exciting new chapter dedicated to raising awareness about dental issues and promoting innovative solutions to improve oral health nationwide.

Shining a Spotlight on Smiles

MINISH Veneers is already making waves across Asia with its innovative dental restoration solution that restores damaged teeth to their original beauty—without the heavy reduction often required by traditional veneers. With 51 MINISH Member Clinics (MMC) around the globe—including 39 in Korea, 10 in Japan, and now dental clinics in the U.S. and Canada—MINISH is on a mission to bring natural, lasting smiles to more people than ever, while preserving the natural tooth surface.

But breaking into the American market takes more than just great technology—it takes a compelling story, creative strategy, and digital content that resonates. That’s where the Cronkite Agency comes in.

The Power of Student-Driven Storytelling

This fall, students from ASU’s top-ranked journalism school will dive into real-world projects for MINISH Veneers. What are the goals of their mission? Expand brand awareness, craft a winning public relations strategy, and create engaging digital content that introduces MINISH to American patients, dentists, and the broader healthcare community—especially those seeking alternatives to porcelain veneers, invasive tooth reduction, or repeated teeth whitening treatments.

The Cronkite Agency’s track record speaks for itself—they’ve worked with industry giants like Intel and AARP-Arizona, as well as the Phoenix Suns basketball team. Their trophy case includes the BIG Innovation Awards, MarCom Awards, and dotComm Awards, making them the perfect partners to help MINISH Veneers shine in the U.S.

Beyond the Clinic—Education and Innovation

MINISH isn’t just about veneers—it’s about transforming the entire dental experience. The company develops advanced dental equipment, including state-of-the-art milling machines and IT solutions that streamline clinical workflows. Known for its ultra-thin veneer technology, MINISH is paving the way for a new era in cosmetic dentistry that prioritizes preserving natural teeth. With the support of ASU’s talented students, MINISH will actively amplify its message and expand its impact.

The collaboration extends beyond marketing efforts. MINISH plans to host clinical case seminars and symposiums in Los Angeles, inviting dental professionals and the public to learn about the importance of preserving natural teeth and the latest advances in dental restoration—across a wide range of treatments and techniques.

A Shared Vision for Healthier Smiles

A MINISH Veneers spokesperson summed it up best: “Through collaboration with excellent students from ASU, we will increase MINISH’s brand awareness and reliability in the U.S. We plan to hold various academic activities, such as clinical case seminars and symposiums centered in LA, and raise awareness of the importance of preserving natural teeth through customized veneer solutions and minimally invasive veneer treatment options. Our goal is to help more people achieve a healthy, natural-looking smile without compromising their tooth structure.”

The Future Looks Bright

As MINISH Veneers and the Cronkite Agency join forces, they’re not just launching a campaign—they’re starting a movement. Together, they’ll inspire healthier smiles, smarter storytelling, and a new era of dental innovation in America, one that emphasizes preserving natural tooth structure and integrating solutions beyond traditional orthodontic treatment.

To further support this mission, MINISH will host a special training course this September in Seoul, Korea, designed specifically for U.S. dentists and other dentists around the world to learn advanced MINISH Veneer techniques firsthand. Stay tuned—because the future of dental care just got a whole lot brighter.