From One Course to 1,000+ Veneer Cases
Background: A Chance Discovery That Led to Joining MINISH Veneers Provider Network
With a strong academic background and clinical expertise, Dr. Joonkee Hong, Ph.D., from the Department of Prosthodontics at Seoul National University, School of Dentistry, has always been concerned about the long-term effects that traditional veneer procedures can have on natural teeth.
In his private practice, The Square Dental Clinic in Seoul, Dr. Hong frequently encountered patients interested in cosmetic improvements but hesitant about the irreversible enamel reduction required by conventional veneers (typically around 0.5 mm), along with excessive drilling and local anesthesia. Preserving natural tooth structure has always been a top priority in his clinical philosophy, and he became increasingly dissatisfied with treatments that required unnecessary tooth shaving and compromised long-term oral health.
In 2022, by chance, Dr. Hong checked an old email account that he rarely used and discovered an announcement for the first MINISH Veneers Course, hosted by MINISH Dental Hospital—a clinic internationally renowned for its minimally invasive approach to dental care. At the time, he was actively researching how to set up an in-house ceramic processing system at his clinic. The timing felt perfect for Dr. Hong, so he immediately signed up for the course.
For Dr. Hong, the philosophy behind MINISH Veneers—preserving healthy tooth structure while achieving natural-looking aesthetics—represented a breakthrough in patient-centered cosmetic dental care. It offered a more intelligent, safer approach to aesthetic dentistry that aligned seamlessly with his clinical values, leading him to become a MINISH Provider in 2023.
Partnering with MINISH Veneers: From Course to Clinical Application
After joining the MINISH Provider network, Dr. Hong integrated the MINISH philosophy directly into his clinical environment. The Square Dental Clinic in Seoul actively promotes MINISH Veneers through informational brochures and strategically placed educational videos throughout the office.
Many patients who initially visited the clinic without prior knowledge of MINISH Veneers have expressed interest in treatment after engaging with these resources in the waiting area. By combining clear communication with cutting-edge technology, Dr. Hong has significantly elevated the patient experience, resulting in higher patient satisfaction and trust.
Since completing the training, Dr. Hong has applied the MINISH philosophy to a wide range of dental procedures, including cosmetic treatments, orthodontic adjustments, care for middle-aged patients, dental trauma, molar restorations, caries treatment, tooth axis and shape correction, dental attrition, and full-mouth rehabilitation. His ability to apply MINISH Veneers in diverse clinical scenarios has established him as one of the most active and experienced MINISH Veneers providers in the network.
Recognizing his expertise and high case volume, the international MINISH Veneers community invited Dr. Hong to lecture. Last fall, a group of Japanese dentists came to Korea specifically to take the MINISH Veneers Course. During the symposium training sessions, Dr. Hong gave his lectures and assisted with hands-on practice. His insights, drawn from various real-world cases, played a key role in inspiring many attendees to join the growing MINISH Family.
Clinical Expansion: From Steady Start to Record-Breaking Results
After Dr. Hong officially joined the MINISH Provider network on March 31, 2023, The Square Dental Clinic began to see a steady increase in veneer patients as both interest and trust in the MINISH Veneer approach grew. Backed by advanced MINISH Veneers technology and a philosophy centered on preserving natural tooth structure through minimal tooth reduction, the clinic stood out as a leader in next-generation dental care.
By the end of June 2023, the clinic had already completed over a thousand MINISH veneer cases, reflecting strong early adoption. Throughout 2023, the clinic saw a consistent monthly volume, which increased by around 20% in 2024. By 2025, the average monthly cases had doubled compared to the previous year, with some months reaching record-breaking volumes.
This remarkable growth highlights not only increased patient demand but also the scalability of MINISH Veneers as a business model. As more patients seek minimally invasive, high-quality solutions powered by precision dental technology, Dr. Hong’s clinic has emerged as a successful case study in the evolving field. What began as a steady introduction to MINISH Veneers quickly transformed into a standout success story, both clinically and financially.
Looking Ahead: Expanding MINISH Veneers in the U.S.
With the success of our domestic MINISH Veneers Providers, we are now bringing MINISH Veneers to the global stage, including North America. California will host the first U.S. MINISH Veneers Course this October, offering American clinicians and dentists a unique chance to gain hands-on experience with this innovative veneer solution.
MINISH technology is designed for precision, delivering ultra-natural results that blend seamlessly with surrounding teeth. By expanding our provider network and clinical education programs, MINISH Veneers aims to equip more dentists with the tools for minimally invasive, long-term, patient-friendly alternatives to traditional veneers, helping to create confident and healthy smiles for more Americans.
Conclusion: A Win for Patients and Practices
By adopting MINISH Veneers, Dr. Joonkee Hong has not only introduced a new procedure to his clinic but has also embraced a new transformative philosophy: preserve what’s healthy, enhance what’s needed, and prioritize patient comfort at every step.
This approach has not only led to visibly improved patient outcomes but also increased trust, stronger word-of-mouth referrals, and measurable growth in both clinical cases and revenue. For Dr. Hong, MINISH Veneers symbolize a progressive future for minimally invasive dentistry, inspiring dental professionals to rethink conventional approaches and elevate the standard of care.
Upcoming Event
MINISH Veneers First U.S. Course in California
Friday-Sunday, October 24-26, 2025 | Brea, California
Reserve Your Spot Today!
Ready to elevate your practice with minimally invasive excellence? Reserve your spot in the next MINISH Veneer course and be part of the future of restorative dentistry.
Frequently Asked Questions
1. Do dentists need to invest in new equipment to offer MINISH Veneers?
No. Clinics don’t need to purchase new CAD/CAM or milling equipment, as veneers are custom-made at the MINISH in-house lab in Korea. Dentists can focus on clinical prep and bonding while receiving high-quality restorations without additional tech investment.
2. How long does it take to receive the veneers from the MINISH lab after preparation?
After the clinical prep is completed and scans are sent, veneers are fabricated and shipped from our in-house lab in Korea. Turnaround time is generally 4 business days for clinics in Korea and 7 business days for clinics from overseas.
3. Is support provided after completing the MINISH training course?
Yes. Dentists receive ongoing clinical guidance, case-sharing opportunities, and access to the MINISH provider community. This ensures continuous learning and helps with smooth case integration post-training.
Check Out Our Other Blog Posts!
Looking for more insights on cutting-edge dental technology, minimally invasive treatments, and tips for preserving natural tooth structure? Explore our latest blog posts—from expert advice by Dr. Kang to real success stories and insights from MINISH Dental Hospital.
Whether you’re a dental professional or a curious patient, you’ll find valuable info on everything from tooth integrity, oral health, and innovative dental solutions to the science behind MINISH Veneers.
👉 Stay informed. Stay inspired.
